If in doubt it is always good to benchmark what other large commercial organisations have in their policies. If you go ahead with Facebook advertising, you’ll need to make sure your website privacy statement is explicit about the presence of the pixel and what data it captures If you go into settings of your own Facebook account you can download a data file detailing each of the websites you have visited that have the pixel and what data has been scraped. Facebook made significant changes earlier this year to the transparency of how much data the pixel captures. Once that is in place update the privacy policy on your websiteįacebook outline their data policy here and that can be a basis for what you can put in your Privacy Policy section. Make sure you can track donation values and different kinds / types of donation as well as shop purchases if your charity has a shop. Whatever systems you are using the numbers need to add up between Google Analytics and other systems (donation / payment processing ones). You need the E-commerce part of Google Analytics set up to track conversions. So without further ado I will start with: Things to do before planning Facebook advertisingīefore you even start thinking what your Facebook fundraising might look like make sure your Google Analytics is tracking donations and that you are confident the numbers you are seeing are correct. Planning audiences / targeting, creative (what does Facebook prioritise), user journeys.Understanding different conversion choices.Before you start (top line setup, pixel & how it works + tracking).
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