![]() "All in all, the process takes about 20 minutes. "There's a photo upload function within the chat portal, so you can share a makeup-free photo of yourself in natural light-even a selfie from your phone is fine! From there, we discuss your foundation needs in detail-what you've liked or disliked about other foundations, the coverage you want, and the finish you prefer," says Prescriptives Beauty Genius Erica Bishop. ** Want to get matched in the privacy of your own home? offers a live chat that helps you do exactly that, Monday through Friday, 10am-7pm ET with a "Px Beauty Genius." Video chat is preferred, but you can even text if you don't have a webcam. ** Prescriptives Custom Blend Service Foundation, $75, and Powder, $55 And, of course, you can re-visit in the dead of winter when you're at your palest! Your "recipe" is saved in the system for easy replenishment in-person or by calling a Red Door or Red Door Spa location. Within minutes, the Custom Color computer dispenses your exact foundation match, much like the paint machine mis up hues at Home Depot. From there, you can customize coverage level (sheer, medium, or full) and finish (matte or natural) for dry, normal, or oily skin. To do this, it assesses the four pigments that make up everyone's skin color: black, white, red, and yellow. ![]() For more information, visit: and on social media.Arden's exclusive technology boasts an optical skin diagnostic tool called a spectrophotometer (say that 10 times fast) that analyzes the skin's depth of color and tone to calculate the pigment levels required to create a perfect match. Sephora continues to give back to our communities and advance inclusion in our industry through its social impact and equity programming, called the Sephora D&I Heart Journey. In 2019, Sephora announced a new tagline and manifesto, "We Belong to Something Beautiful," to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. Clients can access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora's passionate clients. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to discover thousands of products from more than 340 carefully curated brands, explore online and through our mobile app, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in over 600 stores across the Americas, including over 100 stores across Canada. Since its debut in North America more than 20 years ago, Sephora has been a leader in prestige omni-retail with the mission of creating an inviting beauty shopping experience and inspiring fearlessness in our community. ![]() To learn more about Sephora Canada's ongoing Diversity, Inclusion & Belonging journey, visit In addition to television, the campaign will span across social media channels including TikTok, Instagram, Facebook and YouTube and through out-of-home advertisements in key markets.įor more information about Sephora Illumination, powered by Colour iQ please visit and and #SephoraIllumination on Instagram. Sephora Illumination powered by Colour iQ is an extension of a new national campaign beginning May 22. "This campaign reinforces Sephora as an inclusive beauty retailer and supports our efforts in continuing to make diversity a cornerstone of Sephora Canada's commitment to our loyal beauty community." "By harnessing the power of our innovative Colour iQ technology, this installation showcases the incredible spectrum of beauty that exists in Canada, and we hope it empowers our clients to feel confident and proud of their individuality," says Allison Litzinger, Senior Vice President, Marketing, Sephora Canada. Visitors will also have the opportunity to discover their own unique shade on-site with the help of Sephora Beauty Advisors. Featuring four 12-foot-tall digital screens, the installation invites visitors to animate each shade particle through music and movement, becoming an individual driver of the artwork and creating their own unique visual experience. Sephora Illumination powered by Colour iQ is free for all visitors and will run from May 25th to June 1, 2023, from 11am - 7pm at 100 Bloor St West in Toronto, across the street from Sephora's Bloor Street store. Sephora’s Colour iQ Shade Matching Technology Inspires New Immersive Installation (CNW Group/Sephora)
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